A Google review card with your logo can look smarter and feel more like part of your brand, but the logo doesn't make the card work any better, because the phone reads the chip and not the print. For most small businesses a plain, well-made card does the job just as well. A logo card makes more sense when the card is part of a carefully branded experience, or when it's left with the customer and needs to remind them who it came from.
What actually changes when you add a logo
Only the printing. The NFC chip inside a logo card is the same as the one in a plain card, and it holds the same review link. When a customer taps, their phone opens your Google review page either way. So the real question is whether the look is worth the extra cost and time for your business.
Reasons a logo card can be worth it
- It matches the rest of your branding. In a hotel, a smart restaurant or a salon with a carefully designed interior, a generic card can look out of place next to everything else on the counter.
- The customer knows whose it is. If the card is left with the customer, for example tucked into a folder at the end of a job, your name on it reminds them who to review.
- It can sit alongside other printed items. If your menus, bill folders and business cards all share one design, a matching review card fits in.
- Larger groups may want consistency. A business with several sites or a franchise often has brand rules about what appears in front of customers.
The downsides
- It costs more. Custom printing usually adds to the price, and some sellers set a minimum order quantity.
- It takes longer. There's artwork to prepare and a proof to check before printing, which adds days to the order.
- It dates. If you change your logo, colours or business name, the cards need reprinting even though the chip still works.
- Small print is hard to get right. A logo that looks fine on a shop sign can turn muddy when it's shrunk to fit a card, especially in light colours on white.
- Google's logo has its own rules. Many custom review cards also carry Google's logo. Google's brand guidance says its logos can't be used without permission, so if you're designing your own card, it's simpler to write "Review us on Google" in plain text.
What customers actually notice
Most customers look at a review card for a couple of seconds. What they need to see is a clear instruction, such as "Tap your phone here to leave a Google review", and something that tells them where to hold the phone. The thing that makes the biggest difference is a member of staff holding the card out and asking.
If you'd like your branding in front of customers without paying for custom cards, there are cheaper ways to do it. A plain card or stand can sit next to your own printed signage, and a sign you design yourself with Google's free QR code can carry your logo as large as you like. Our guide to making a free review card or sign from a template shows how.
What we offer
Our Google review cards and stands come in one standard design, and the cards are available in white or black. We don't print customer logos on them. Each one arrives programmed with your own review link, for a one-off price with no monthly fee. If a logo matters a lot to you, a seller who offers custom printing may suit you better, and our guide on what to compare between review cards will help you check the rest of what they offer.
The one product we do make in your own design is the delivery sticker for parcels. The Google review NFC delivery stickers have a Bespoke option, because a sticker inside a box lid is part of the packaging and many online shops want it to match. Our article on getting reviews from every delivery explains how they're used.
Common questions
Can I get a Google review card with my logo on it?
Yes, some sellers offer custom printing, usually for a higher price and a longer wait. Ours come in a standard design in white or black.
Does a logo make a review card work better?
No. The phone reads the chip, and the chip is the same with or without a logo. Staff asking customers makes far more difference.
Can I put my logo in the middle of a review QR code?
Many QR code generators let you add a small logo, and the code usually still scans if the logo is small. Test it on a few phones before printing a batch.
Are custom NFC review cards more expensive?
Usually, yes, because of the artwork, proofing and printing. Some sellers also ask for a minimum order.