Gyms, fitness studios and personal trainers get the most Google reviews by asking members at moments of progress, such as finishing an induction, hitting a goal or completing a block of sessions, rather than at random. A review stand on the front desk, a card in each trainer's kit bag and your review link in member emails cover most situations. People choosing a gym or trainer often read reviews to judge the atmosphere and the coaching, so reviews that describe both are particularly useful.
When to ask
- After a member's first few weeks, once they've settled in.
- When a personal training client reaches a goal or finishes a block of sessions.
- After a class that's gone well, when people are chatting at the front desk.
- When a member renews or upgrades their membership.
What to say
- "You've done really well this month. If you've got a second, a Google review would really help us. You can just tap your phone on this."
- "We're an independent gym and most new members find us through Google, so reviews make a big difference."
Setting up a gym or studio
- A Google review stand on the front desk where members check in and out.
- A Google review card for each personal trainer to use at the end of sessions.
- Your review link in member newsletters or milestone emails.
Avoid putting stickers on metal gym equipment, as metal stops NFC working. A stand or card is better.
For personal trainers working alone
If you train clients in a gym you don't own, or outdoors, you'll want your own Google Business Profile so reviews come to you. Keep a review card in your kit bag and ask clients at the end of a session when they've done well. A follow-up message with your link catches anyone who was in a hurry.
Reviews that help new members choose
People want to know whether a gym is friendly to beginners, how busy it gets and whether coaches are helpful. You can't tell members what to write, but asking people at different stages, from beginners to long-term members, gives a fuller picture in your reviews.
What not to do
- Don't offer a free month, a free session or merchandise for a review.
- Don't only ask members who've just hit a personal best.
- Don't ask staff or trainers to review the gym.
Our article on Google's review rules explains more.
Common questions
Can I offer a free session for a Google review?
No. Google doesn't allow any reward for reviews.
Can I put review stickers on gym equipment?
It's not a good idea. Metal surfaces stop NFC chips working, and stickers get worn off. A stand on the front desk works better.
Should a personal trainer have their own Google profile?
If you work for yourself, yes. It means reviews from your clients build your own reputation.